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NEW YORK PNC Bank has chosen Interpublic Group’s Deutsch following a review, sources said today.
Deutsch bested IPG sibling McCann Erickson and Publicis Groupe’s Leo Burnett in the final round, according to sources. Omnicom’s TBWA\Chiat\Day also reached the finals, but withdrew last month, an agency representative said. Burnett pitched from Chicago, the other contenders from their offices in New York.
The assignment includes both traditional and digital creative efforts as well as media planning and buying. Account revenue is estimated at $10 million.
Client officials and reps from the three final contenders either could not be reached or declined comment.
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