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NEW YORK Ana Lydia Ochoa has launched her full-service agency, Padma Media & Marketing in Los Angeles.

“I’m scared, excited and hopeful all at the same time,” she said.

Until September, Ochoa had worked for RL Public Relations + Marketing in its flagship L.A. office on the Sears account and other business. But the Mexican-American marketing and PR veteran wanted to take her work as an account supervisor a step further and concentrate on what she considers the attributes of her own generation: bilingual, professional and affluent trendsetters.

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