A Plush Interior Is Nice, But Staying Alive Is Better takes

When newscasts run stories for weeks on end about SUVs running off the road, it makes an impression on consumers. Even if tires are the culprit, the issue of safety grabs share of mind in a broader way. Thus, there’s reason to believe people meant what they said in a J.D. Power and Associates survey of the automotive features they want. Polling owners of 2000 and 2001 model-year vehicles for its latest APEAL Feature Contenting Report, the research firm found safety-related technologies “the most desired among new-vehicle buyers.”