Plum Organics Wants You to Have More Sex, Be Happier, Have More Kids and Buy More Baby Food

Brand launches 'Do Your Part(ner)' campaign

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Advertising to new parents has come a long way from the days of babies swaddled in blankets and an overly precious version of “Twinkle Twinkle Little Star” as the background track. Plum Organics forgoes all the delicate language entirely in a plucky, cheeky spot that is all about sex.

The ad, from agency Something Massive, opens on various familiar nighttime bedroom scenes—ambivalent couples with iPhones blazing—and an eager host who declares, with loads of innuendo and accompanying rim shots, that each of these couples could be having sex.



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