Plum Organics Wants You to Have More Sex, Be Happier, Have More Kids and Buy More Baby Food

Brand launches 'Do Your Part(ner)' campaign

Advertising to new parents has come a long way from the days of babies swaddled in blankets and an overly precious version of “Twinkle Twinkle Little Star” as the background track. Plum Organics forgoes all the delicate language entirely in a plucky, cheeky spot that is all about sex.