Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
Advertising to new parents has come a long way from the days of babies swaddled in blankets and an overly precious version of “Twinkle Twinkle Little Star” as the background track. Plum Organics forgoes all the delicate language entirely in a plucky, cheeky spot that is all about sex.
The ad, from agency Something Massive, opens on various familiar nighttime bedroom scenes—ambivalent couples with iPhones blazing—and an eager host who declares, with loads of innuendo and accompanying rim shots, that each of these couples could be having sex.