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If Utah Gov. Mike Leavitt has his way, visitors to the Winter Olympics will leave with a newfound respect for a state that often feels maligned by outsiders.
Just in time for the Games, Leavitt OKed a $750,000 ad push touting the state as a leader in technology.
“Most people have no perception of this state, and if they do, it’s all just mountains and Mormons,” said Deborah Lindner of the Utah Department of Economic Development, which is coordinating the effort with Salt Lake City agency Euro RSCG/DSW Partners.
Using the slogan, “Utah! Where ideas connect,” the ads seek to blend the state’s natural beauty with its tech nological prowess.
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