Pledges to Rebuild Notre Dame Already Total to Almost $700 Million. Here Are the Brands Chipping In

Just 24 hours after the devastating fire, household names are stepping up

The 850-year-old cathedral caught fire at 6:20 p.m. Central European Summer Time yesterday. Within hours, pledges of help began rolling in. Getty Images

Funds pledged to repair Paris’ Notre Dame cathedral following yesterday’s devastating fire have reached €600 million (about $677 million)—a tidy sum, considering that the tragedy is scarcely 24 hours old.

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.