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Now, with agency CME-KHBB/Chicago, Bakers Square is launching a newspaper, print and freestanding insert blitz under the same theme. The message is that value can taste good, too. One headline reads, ‘We didn’t invent value meals, just the ones you’d actually want to eat.’ The copy goes on to introduce the new Bakers Square menu, which includes 45 entrees priced at $5.99

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