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Sony’s PlayStation advertising has gotten good mileage out of “Kevin Butler,” a fictitious (we hope) executive of the company, as he combines the role of corporate suit and chronic wiseacre. He shows more versatility in this new PSP spot (via Deutsch/LA) when momentarily thrust into the role of straight man for someone else’s smart-mouthing. When a young fellow named Marcus Rivers classifies Butler as the sort who wears a clip-on tie, this palpable hit instantly elevates Rivers to the status of PSP spokeskid.
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