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LOS ANGELES Sony Computer Entertainment America has informed its agency, TBWA\Chiat\Day, that it is putting its estimated $100 million Sony PlayStation account into review, according to sources.
It is believed that TBWA parent Omnicom Group tried to keep the review contained to its agency network, but Sony has hired consultancy Select Resources International to oversee the process, sources said.
Client officials could not immediately be reached, and TBWA\C\D declined comment.
According to sources, the agency has not yet determined if it will defend the business.
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