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The party just doesn’t stop for Popeyes Chicken & Biscuits, which celebrates its 30th anniversary this year.
In four new spots for the Atlanta-based fast-food chain, Hill, Holliday, Connors, Cosmopulos revisits the pseudo-Popeyes Cajun Chicken Festival the shop devised for its last campaign.
The spots’ director, Jordan Brady, again acts as an on-camera interviewer of Popeyes-obsessed folks at the fake festival. In one spot, a couple dressed as crawfish proclaim their love for the seafood. In another, a chef calls security on a man who says Popeyes Chicken is “just chicken.”
Last year, the filming was in New Orleans, and extras just showed up.
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