Playboy Underwear Gets Exposure in Bloomies

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NEW YORK — Playboy and Bloomingdale’s are partnering to launch Playboy-branded men’s underwear and loungewear collection. Playboy will tout the partnership via the magazine, Playboy TV’s “World of Playboy” and Playboy.com. Bloomingdale’s will support the launch on bloomingdales.com and in its annual holiday gift guide. Playboy founder Hugh Hefner will make an in-store appearance on Dec.

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