Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
A new national print push for sporting-goods manufacturer Brine features images that show young people enjoying their favorite sports in unexpected settings.
The effort was produced by Newton, Mass.-based Six, a shop formed last year by executives of the now-defunct Donovan Group.
One execution substitutes a parking lot for a soccer field and uses empty shopping carts as “defenders” and “goalies.” Twin sign columns serve as goal posts. “The world is your field,” the ad begins. “Brine Championship is your ball.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in