Play-Doh's New Pack Is a '90s Nostalgia Romp

The latest set for adults celebrates 'grunge, boy bands and your favorite flicks on VHS'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Here’s some good news if you missed out on the first-ever Play-Doh for adults, which sold out on Amazon within 24 hours last year: Parent company Hasbro has done it again.

This time, however, grown-up Play-Doh has a decidedly nostalgic twist: the ‘90s.

“Think the ‘90s are over? Like, as if!” the product description reads. “We’ve totally brought back the best of the decade in this hilariously giftable six-pack of scented adult Play-Doh compound.”

Inside, you’ll find riffs on ‘90s favorites, like Eau De Boy Band, VHS Rental ‘N Chill, Pump Up the Jamz, Dial Up Delight, Mall Food Court and Flannel Fresh, which Hasbro says will “bring back some of your favorite ‘90s memories.”


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in