The plastic universe

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The making of the newest MasterCard commercials has not been nearly as exciting as say, the making of Michael Jackson’s Thriller video. This isn’t Jurassic Park we’re talking about here. It’s not even Knight Rider, We don’t have any dancing beer bottles or talking fingers or animatronic sheep.
What we do have is a campaign that tries to differentiate a product in a category that doesn’t have what you would call a gaping chasm of difference.

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