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NEW YORK Plantronics next week begins marketing its headsets in the East, before a new regulation that requires New Jersey drivers to use hands-free wireless phone devices becomes law on July 1.
Until now, the Santa Cruz, Calif.-based client limited advertising to test cities in the West, specifically Austin, Tezas and Portland, Ore. But a radio and guerilla marketing effort targeting mid-Atlantic drivers kicks off Monday. The campaign from Boede + Partners of Salt Lake City will run for two months.
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