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It’s been a big week for Baby Nut: The legume, a reborn, younger version of Planters’ classic mascot, Mr. Peanut, returned to social media after a two-month hiatus. And he’s come back with a new campaign all about teaching Baby Nut about the world around him.
Upon his return to social media, Baby Nut issued a call to action, asking for children to send in Baby Nut stories that focus on themes that will help Baby Nut learn more about the world.