CPG & Grocery

How the Pandemic Is Quietly Giving This Upstart Yogurt Brand an Edge

Company aligns with a major food trend that emerged during Covid-19

lavva yogurts — Lavva is taking advantage of the vogue for plant-based foods to grab market share in the yogurt category.Lavva

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Even for brands in essential industries, the pandemic probably isn’t the best time to launch a new product. In major cities, 1 in 5 consumers remain out of work. In July, over half of consumers reported that they’d cut back on all discretionary spending. And the Congressional Budget Office has forceast that, long term, the American economy stands to lose $7.9 trillion.

But entrepreneur Liz Fisher still feels pretty good about a product her company put on grocery store shelves in June.