'Plant-Based Lovers Do It Better' Says New Just Egg Ad Campaign

The promo, timed for Valentine's Day and American Heart Month, ties food choices to sexual function

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Brands in the plant-based food space have plenty of ammunition in their marketing arsenals: their products are eco-friendly, using a fraction of resources to manufacture versus traditional protein, and they’re humane, with no animals killed or otherwise exploited in the process.

But for a Valentine’s Day promo, Just Egg is bringing out the heavy artillery for a new ad campaign that links a plant-based diet directly to better sex.

In a full-page ad launching Sunday in the New York Times, the category leader in egg substitutes declares, “Plant-based lovers do it better.”

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