Planning Out Next Steps After You’ve Bought a Super Bowl Spot

And how to make it resonate with viewers

A group of people meet around a conference table and everyone is focused on their own thing
Those Super Bowl ads won't plan themselves! Getty Images

A Super Bowl ad can give a brand unparalleled reach with millions of engaged viewers. However, with a price tag of over $5 million for 30 seconds, a Super Bowl spot is a high risk, high reward investment.

Michelle Bradley is founder and managing director of MBc Services, Inc.