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SOUTHFIELD, MICH. – Stone & Simons Advertising here was named agency of record for Citizens Banking Corp., Flint, after a review that included The Berline Group and Simons Michelson Zieve.
Billings for the account were not disclosed, but are said to be close to $2 million.
Said executive vp/director of marketing Gordon Strayer, ‘We are pleased to have Stone & Simons as our marketing partner. Their strategic orientation, first-rate creative and hands-on management style are ideal for us at this point in time.’
Agency chairman Chuck Stone said the agency won the business largely on its planning ability.
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