Planning Awards: TBWA\C\D, Playa del Rey, Calif. (Silver)

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AGENCY: TBWA\Chiat\Day, Play del Rey, Calif.

Client: Sony Computer Entertainment America

Brand: PlayStation 3

Category: Product/service introduction

Campaign Title: “Launch”

Planners: Brian Longtin, Scott MacMaster, Martin Ramos, Daniel Teng

There are many communication challenges when your client announces a new product in spring 2005 and doesn’t unveil it until November 2006.

AW+

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