Planning Awards: The Martin Agency, Richmond, Va. (Silver)

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AGENCY: The Martin Agency, Richmond, Va.

Client: Hanes Brands Inc.

Brand: Barely There

Category: Small budget

Campaign Title: “Barely There”

Planners: Darla Miazdyck, Katherine Wintsch

With a budget less than one-tenth the size of the category leader, Barely There set out to create a more meaningful and lasting connection with women.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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