Planning Awards: BBH, London (Grand Prix)

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

AGENCY: BBH, London

Client: Unilever

Brand: Axe Lynx

Category: International

Campaign Title: “Click”

Planners: Jonathan Bottomley; Gavin May

“What makes this paper outstanding is the way it challenges today’s working process, and challenges, as a consequence, the role of the planner as well. It’s simple, comprehensive and inspirational,” says judge Ken Fujioka, JWT Brazil.

Indeed, pushing communications thinking upstream into the new-product development process is something a lot of people talk about, but few persuasively demonstrate.

The involvement of the BBH team before product development reaffirms the importance of starting off on the right foot and that the creative...

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in