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AGENCY: BBH, London
Client: Unilever
Brand: Axe Lynx
Category: International
Campaign Title: “Click”
Planners: Jonathan Bottomley; Gavin May
“What makes this paper outstanding is the way it challenges today’s working process, and challenges, as a consequence, the role of the planner as well. It’s simple, comprehensive and inspirational,” says judge Ken Fujioka, JWT Brazil.
Indeed, pushing communications thinking upstream into the new-product development process is something a lot of people talk about, but few persuasively demonstrate.
The involvement of the BBH team before product development reaffirms the importance of starting off on the right foot and that the creative brief is not the starting point—new product development itself is.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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