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Specs
Who Planet Propaganda partners Greg Wold (standing), Ben Hirby (r.) and John Besmer
What Advertising and branding agency
Where Madison, Wisc.
Founded in 1989 as a graphic design firm, Planet Propaganda organically grew into a full-service shop whose interesting name is, according to partner and strategy director John Besmer, "a reflection that we will get the message out by any means necessary." Since 2008, the 35-person shop has worked closely with outdoor apparel and gear brand Duluth Trading.
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