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Plan-It Marketing celebrated its first anniversary since spinning out of Hill, Holliday, Connors, Cosmopulos by pulling in a trio of diverse assignments.
The four-person marketing communications shop in Boston has landed projects from juice maker Fresh Samantha in Scarborough, Maine; Swatch Watch U.S.A. in Weehawken, N.J.; and software company Northern Light Technology in Cambridge, Mass.
Plan-It has teamed with Warner Public Relations, Manchester, Mass., to develop a positioning strategy and packaging concepts for Fresh Samantha’s natural juices, which compete with Veryfine and Nantucket Nectars.
For Swatch, Plan-It has been charged with researching new markets for the client’s Irony watches.
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