A PLACE TO PUT HIS STUFF

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David Wojdyla collects stuff, lots of stuff, most of it related to advertising, his chosen profession.
“I’m a bit of a pack rat,” says the executive creative director at Bozell Worldwide in Chicago. “That was the biggest problem when I came here [two years ago]: Would they give me enough space for all my stuff?”
They did, and now Wojdyla is putting his extensive files to use, producing a daily newsletter, “An Informal History of Advertising” that he distributes to the Bozell staff.
The first five issues included pithy aphorisms from sources as disparate as Foote, Cone & Belding co-founder Fairfax Cone (“Many more ads are poor because of what’s put in them than what’s left out,”) and Warren Beatty (“Talking is the gushing of a fire hydrant.


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