PKA's Vermont Ski Spots Target Drive Market

New TV commercials from Paul Kaza Associates for the Vermont Department of Tourism & Marketing are de-signed to inspire ski-ers to hit the slopes. But the spots also encourage tourists to get behind the wheel and take a drive to Vermont.

One 30-second ad, titled “Peace,” shows the point of view of someone driving along a scenic country road. The voiceover says, “Where does the road end and a new turn begin? Where can you lose the pressure and find a little peace? And how can just a few hours lead to a few days you’ll never forget? In Vermont.”