PKA's Vermont Ski Spots Target Drive Market

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

New TV commercials from Paul Kaza Associates for the Vermont Department of Tourism & Marketing are de-signed to inspire ski-ers to hit the slopes. But the spots also encourage tourists to get behind the wheel and take a drive to Vermont.

One 30-second ad, titled “Peace,” shows the point of view of someone driving along a scenic country road.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in