PJA to Tout MRO's Maximo in Q1 Print Ads

BOSTON MRO Software has hired independent agency PJA to handle its ad account following a review, the client said.

The client looks to the Cambridge, Mass., shop for a first-quarter trade print campaign that will target high-level “C-Suite” managers in the oil and gas, transportation and utilities markets, as well as the federal government. The work will tout MRO’s flagship Maximo asset management software. Spending will be in the mid-six-figure range.

PJA was hired because the client was impressed with its “portfolio, execution and project management,” said Rob Bloom, vice president of worldwide corporate and field communications at MRO.