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BOSTON PJA said it is preparing its first print and collateral campaign for enterprise software company SSA Global, which the agency recently won following a review of undisclosed contenders.
The work will be tagged “Forward. Faster.” It breaks in the spring.
The win “reinforces our strength in marketing for technology [companies],” said Mike O’Toole, a partner at the independently-owned Cambridge, Mass., agency. “It’s a chance for us to help establish a brand on a global scale.”
Ad spending for the Chicago-based client will likely be about $1 million with efforts running mainly in the technology and business press.
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