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BOSTON PJA is preparing a print campaign for newly added client Mathsoft, a provider of software used to help companies capture and re-use intellectual property that is embedded in engineering applications.
Ads launch in the first week of September and will run through December in engineering trade magazines such as Design Times and EETimes and will use “Capturing imagination” as a tagline. The budget is likely to be in the six-figure range.
The win is important for Cambridge, Mass.,
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