PJA Preps Print Effort for Mathsoft

BOSTON PJA is preparing a print campaign for newly added client Mathsoft, a provider of software used to help companies capture and re-use intellectual property that is embedded in engineering applications.

Ads launch in the first week of September and will run through December in engineering trade magazines such as Design Times and EETimes and will use “Capturing imagination” as a tagline. The budget is likely to be in the six-figure range.

The win is important for Cambridge, Mass., independent PJA because it gives the shop a chance to work with a company known for enabling technology, which is one of the agency’s areas of specialization, said PJA representative Mike O’Toole.

The win is the second in recent weeks for the agency, which last month added work for life-sciences products company Quantum Dot in its San Francisco office [Adweek Online, July 24].