PJA Picks Up Spare Change

BOSTON PJA has fashioned a pro-bono campaign for Spare Change News, a Boston-area newspaper sold on the streets by, and for the benefit of, local homeless people.

The effort from PJA, Cambridge, Mass., begins appearing this month in the daily Boston Metro, and on taxi tops and transit posters. The tagline: “Each issue you buy helps house the homeless.” Executions show origami-style cutouts of objects like shirts and houses, each apparently crafted from newsprint baring headlines such as, “Cold weather kills homeless man” and “Lack of affordable housing.”

The agency attempted to clearly illustrate where someone’s money goes when they buy an issue of Spare Change News, according to PJA’s Angel Evan, who handled copy and art direction.

—David Gianatasio