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BOSTON PJA has unveiled a print campaign for Cambridge Trust. The work is designed to promote the client’s products and services to those wishing to secure home equity loans at today’s desirable rates.
One ad shows a crowbar with the text, “Those lime-green counters are history.” Another features a ping-pong paddle (the kind frequently discarded in the dark recesses of suburban cellars) with the copy, “Go ahead. Finish the basement.”
All ads in the series share a headline that promises, “A home equity line with the option of a fixed rate.”
Matt
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