PJA Bolsters Its Creative Leadership

BOSTON Aaron DaSilva has joined independent PJA as an associate creative director at the tech-focused shop.

DaSilva comes to the Cambridge, Mass., shop from Allen & Gerritsen in Watertown, Mass., where he had been a senior copywriter, working for clients such as Booth Creek Ski Resort, Genzyme, Houghton Mifflin and State Street Corp.

He was hired based on his “great portfolio in life sciences and technology, our core areas of focus,” an agency representative said.

At PJA, he will work mainly as a copywriter on SSA Global, IBM Life Sciences and other accounts. He reports to agency CEO and chief creative Phil Johnson.

—Adweek staff report