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LOS ANGELES Independent WongDoody has introduced its first work for Round Table Pizza, launching a quartet of 30-second spots this week in Los Angeles, San Francisco and Seattle.
Ads play off the chain’s name and introduce the Pizza Knight, a nerdy figure in full-body armor awkwardly struggling through high school and family homelife scenarios. Ultimately, he succeeds as a defender of family pizza at Round Table restaurants. Radio spots narrated by the character are also in the mix.
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