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Little Caesar Celebrates 40 in a Sports Car
DETROIT–Little Caesars Pizza is celebrating its 40th anniversary with a new ad campaign from Bozell Worldwide, Southfield, Mich.
TV spots will air nationally for six weeks on network and cable, including TNT’S World Championship Wrestling. The pizza chain, based here, is also exploring some family-oriented cross-promotions and interactive ventures.
The new effort includes radio, point-of-sale and a TV spot in which the Little Caesar character turns 40.
Titled “The Big 4-0,” the spot shows him driving an older car as he makes eye contact with a young blonde.
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