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Pizza Hut here has shifted its Hispanic advertising account to Dieste & Partners, Dallas, without a formal review.
The account was previously handled by Zubi Advertising Services, Coral Gables, Fla. Billings were undisclosed, but sources said Pizza Hut plans to increase spending for ads aimed at Hispanic consumers to $4-5 million.
“We are serious about the Hispanic market and wanted an agency of like mind,” said Pizza Hut chief marketing officer Randy Gier. “Dieste & Partners will add dynamic and strategic creative muscle to our Hispanic marketing efforts.”
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