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Pizza Hut is looking inward for a new marketing hit as it releases a $40 million campaign for its latest product.
Touted as a pizza inside a pizza, “The Insider” contains a base crust, a layer of six types of cheese, another thin tier of dough, additional cheese and a topping.
The promotion began last week with a teaser campaign from Dallas-based TLP. The quarter-page ad appeared in USA Today with the words, “What is Pizza Hut trying to hide?”
Television spots revealing Pizza Hut’s “hidden agenda” broke on Sept.