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As Pizza Hut explores the use of The Hut in marketing its brand, an integral part of the effort is an in-store digital video network designed to engage customers.
Called Hut TV, the new video net has already been installed in 20 stores in Jacksonville, Fla., and four in Dallas. The chain plans to roll out the network to more locations into 2010.
The largest player in the fast-food pizza category, Pizza Hut is looking to offset stagnant same-store sales by positioning itself as a solution for home meals with new menu items such as lasagna and WingStreet-branded wings, and enhancing the in-store experience for the customer.
“We’re in the middle of the transformation of the Pizza Hut brand, both in terms of how our store looks and creating a different consumer experience we’re calling The Hut,” said Bob Kraut, vp of marketing for Pizza Hut.
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