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NEW YORK Queen Latifah will likely be the voice of Pizza Hut’s new family-focused brand positioning, which will debut in a $300 million campaign breaking this month. The contract, however, has not been finalized.
Tom James, new CMO at Pizza Hut, said the star will help the brand stake out a hip, family positioning. “When you mention family, people often shudder and think of Donna Reed. With Queen Latifah and the music we use, we’re making it more cool and contemporary.”
James
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