Pizza Hut Begins 'VIP' Loyalty Promotion

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NEW YORK In an effort to expand its customer base, Pizza Hut this week will debut its inaugural consumer loyalty program, dubbed VIP, and will test an offer in November in which customers get a free video with the purchase of a pizza.

In the VIP effort—which stands for “Very Into Pizza”—consumers at corporate locations in 23 markets pay $14.99

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