Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK In an effort to expand its customer base, Pizza Hut this week will debut its inaugural consumer loyalty program, dubbed VIP, and will test an offer in November in which customers get a free video with the purchase of a pizza.
In the VIP effort—which stands for “Very Into Pizza”—consumers at corporate locations in 23 markets pay $14.99 to join for a year. For signing up they receive a large pizza. Then for every two carryout or home delivery orders of at least $10, consumers receive a free large pizza (up to two free pizzas per month).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in