Pizza Hut Adds Plant-Based Meat to the Menu, Marking a First for National Pizza Chains

The partnership with Beyond comes as fast food rapidly embraces faux meat

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Pizza Hut announced today it has added two Beyond Meat items to its menu, becoming the first national pizza chain to jump on the plant-based protein trend at locations across the country.

Beyond’s rival, Impossible Foods, had a three-market test with Little Caesars restaurants in 2019 (the product sold out before the two-month trial ended), and Pizza Hut previously worked with Kellogg-owned brand Incogmeato for some local sampling of faux meat pizza toppings.

Pizza Hut follows in the footsteps of fast food heavyweights like the burger behemoths (Burger

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in