Pizza Chain to Break Hispanic Campaign

DALLAS LatinWorks will introduce its first Spanish-language ad campaign for Domino’s Pizza in mid-February after winning the creative account last year, the agency said.

LatinWorks’ initial television commercials will promote Domino’s Spectacular 7 and 5-5-5 offers, the agency said.

LatinWorks, an eight-year-old independent based in Austin, Texas, won the account following a three-month review that began in July. Requests for proposals were sent to 13 agencies, including incumbent Marti Flores Prieto & Wachtel in Puerto Rico. Finalists included Lopez Negrete in Houston, The Bravo Group in New York, Casanova Pendrill in Costa Mesa, Calif.,