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NEW YORK Solidifying its standing in the sports-marketing sphere, Cenergy, East Aurora, N.Y., said it has been chosen to handle advertising chores for the National Hockey League’s Pittsburgh Penguins following a review.
The assignment, previously handled in-house, includes TV, print and digital efforts, as well as event marketing. New work breaks next month.
Said Cenergy principal John Cimperman: “The Penguins brand is on the rise, both on and off the ice. And, as they plan to head into a new arena, we hope to help the club fully maximize the opportunities that lay ahead.”
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