Pitney Bowes Names DigitasLBi Its Digital Agency

Part of the company’s push to change its agency relationships

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Pitney Bowes' selection of DigitasLBi as the company’s digital agency represents just the beginning of the company’s effort to consolidate its agency relationships.

Where it has worked with tens of agencies, the Stamford, Conn.-based company plans to continue restructuring its marketing agency partnerships throughout the year, according to Bill Borrelle, Pitney Bowes' svp of brand strategy and integrated marketing communications. Borrelle, who came on board in October from Mcgarrybowen, headed up the extensive search process for an agency without using a consultant. 



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