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BOSTON Pitney Bowes today launches what the company is calling its most significant image campaign in nearly 20 years.
Ads were crafted by New York-based WPP shop OgilvyOne; sister agency Landor Associates developed the overall brand positioning. The print, online, direct, outdoor and collateral effort introduces “Engineering the flow of communication” as a tagline.
The work uses restrained humor in an attempt to convince CEOs, CFOs and other corporate decision makers that Pitney Bowes products can help them manage their daily flow of communication, allowing their businesses to run more smoothly and efficiently.
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