Pitch Addiction

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Pitching. It isn’t so bad. After all, you’d be crazy to pass up fuzzy direction from prospects, undisclosed budgets, pounding through six months of work in six weeks, working nights and weekends, and being distracted from properly servicing those clients that actually pay the bills. But there must be some kind of royal prize for all this joy. For most, it’s being crowned “second.” But that’s OK, the client didn’t really know what they wanted anyway, right?

Pitching is a necessary evil.

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