Pit Crews Are Themselves in Nascar Ads

DALLAS Makos Advertising, Marketing & Design introduces the new Nascar Performance Network with work that features actual Nascar crew personnel.

The network, an initiative of Nascar’s automotive aftermarket division, enables auto collision repair and maintenance shops to be associated with the sport.

The campaign’s 30-second TV spot opens with Greg Zipadelli of Joe Gibbs Racing talking to an unseen driver through his headset.

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