Pinterest's CMO on the Company's Unique Approach to Growth and Burgeoning Ad Business

Andréa Mallard spoke at Brandweek: Challenger Brands


Pinterest just might be the internet’s most undervalued platform.

The company, once grouped together with other social media giants like Facebook and Twitter, has managed to forge its own path and remain a place where people go to be inspired. While other platforms are plagued by ongoing harassment or data breach issues, Pinterest isn’t—which the company’s new CMO, Andréa Mallard, attributes to the founders who knew growth at any cost wasn’t the right path for them.

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