Pinterest: The New Facebook for Lifestyle Magazines

Social network is driving lots of traffic to monthlies, but is it fulfilling its potential?

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While Pinterest’s usefulness and staying power are still being debated, one thing has become clear: With its mostly female user base and emphasis on visuals, the online corkboard has become a traffic boon for women’s lifestyle magazines, even if the site doesn’t make it easy for brands to stand out.

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