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This is shaping up to be a year different than nearly all the ones that came before it. And that’s true for marketers as well, who are facing a year without the Cannes Lions International Festival of Creativity, the advertising industry’s biggest event of the year.
The announcement of Cannes’ cancellation came earlier this month, two weeks after the festival had initially been postponed until October of this year. The organizers said in a statement: “As the impact from COVID-19 continues to be felt across the world on consumers and our customers across the marketing, creative and media industries, it has become clear to us our customers’ priorities have shifted to the need to protect people, to serve consumers with essential items and to focus on preserving companies, society and economies.”
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